Kent G

How can entrepreneurs make a bigger impact with what they’re doing? The answer is looking you right in the mirror. Literally. Your platform is one of the most valuable resources you can have — now and over the long-term. Whether you’re a new or experienced entrepreneur, it’s important to move from subject matter expert to through leader.

This free Clarity Live session on Thursday, 9/11 at 10 AM PST with Kent Gustavson explains how. Read More…

Chris 1

I’ve had 15 jobs since I was 14 – a janitor at a school, guitar player, and a barista. I kept quitting because I’d get bored. So I started building companies.

I failed over and over. But I kept at it. And this year – six years after my first failure – I sold two companies in just a few short months.

  • The first was TaskBullet, a virtual assistant platform. I sold it for $10,000 to a guy who collects profitable hobby companies (“muses”). I sold the company because I was bored with it – but we’ll get to that story later.
  • The second was TOFU Marketing, an agency that I started and grew to employ 4 people. I sold the company to a Provo, Utah based agency called Fit Marketing. It was the best way to help my company scale.

The Opposite of a Starry-Eyed Success

When we think about exits, we imagine 9-figure buyouts from companies Facebook and Google. The truth is, 5-to-6 figure exits are happening for small business owners every day.

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roots

This post originally appeared on AndrewChen.co and has been republished with permission.  Andrew Chen is a an entrepreneur, advisor, and angel investor  focused on consumer internet, metrics, and acquisition. He’s available to connect on Clarity

Scaling growth is hard – there’s only a few ways to do it
When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable.

Here are the major channels that successful products use to drive traction – think of them as the moonshots. Read More…

Building Beyond

Founders across the world will tell you that there is a disturbing shortage of women entrepreneurs. The reason why?

Well, it’s complex. Some say that it’s harder for women to get funded. Others say that women, for a wealth of reasons, are hesitant to become entrepreneurs. These trends are gaining worldwide attention, with media mentions of the topic reaching an all-time high, according to Harvard Business Review. Read More…

Lars Lofgren

Growth marketing is one of Clarity’s most popular topics. It’s an art and a science. And it’s hard. The best way to build a high-impact strategy is to learn from awesome marketers who have been there before. That’s why we’re bringing you a free Clarity Live session with Lars Lofgren, growth marketing lead at KISSmetrics. Read More…

hikers

Paul Ruderman is the founder and CEO of Update Zen and is available on Clarity to discuss team productivity, efficiency and execution, and budgeting. 

My new startup, UpdateZen, has just entered BETA this summer. It has been an incredibly challenging and rewarding experience getting UpdateZen from concept to BETA in under a year. Difficulties and big decisions every single day. But the beginning – the epiphany – came very quickly, and very easily.

The reason, pure and simple, is because I decided to solve a very sharp pain that I was experiencing in my prior company, a pain which no other solution on the market had yet solved. I didn’t have to conduct myriad brainstorming sessions with friends and colleagues to figure out what kind of company I should start next. I knew the problem, and I knew it inside and out. I was essentially Customer #1.

Read More…

Prerna

Marketing is often treated as a bad word in Silicon Valley. To many, it connotes bloated budgets and the use of psychological trickery to make up for the fact that your product sucks.

If a product is good, we are told, it should simply sell itself. We celebrate good design, clean code, and clever ideas, while disregarding marketing as a fuzzy practice whose benefits are immeasurable at best, and dubious by most accounts.

But the truth is that many of the best products are created by marketing geniuses. Because to make a product sell itself, you have to build marketing into the product.

Over the past few years, I’ve helped build and market mobile apps that have reached hundreds of millions of people. I’ve also built several apps that flopped.

Here are some lessons I learned from those experiences on what makes a product sell itself: Read More…

Lewis Howes

Webinars can be a powerful marketing strategy, and on August 14th at 11AM PST/2PM EST, we’re hosting a free Clarity Live session with Lewis Howes. Please feel free to share this event and forward it to your friends. You can register here. Read More…

Clarity - Compete

The chart above depicts Clarity’s monthly unique visitor count over the last year, from June 2013 through June 2014. After months of minimal traction, Clarity experienced a growth spurt between January and February of this year.  The question is why. Read More…

Mobile Phone
This post originally appeared on Feld.com. See Brad Feld’s recent Clarity Live talk on the power of startup communities here

I was sitting with the founders of a company we’ve funded the other day talking about their competition. I love this product and I use it every day. It doesn’t yet have widespread adoption, but it as extremely actively used by the early adopters.

This company has several competitors – long time incumbents with somewhat stale, but useful products, and several new competitors, including well-funded and noisy ones. I use several of these products regularly in different situations and have encouraged the founders to use them also. Read More…

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