16 Excuses to Starting a Business and Why They’re Total Crap


After starting How to Make a $1,000 a Month Business, I was shocked at the number of excuses people use to avoid getting started.

Knowing what you may face in the future will help you not make the same mistakes as others.

Here are the top 16 reasons:

1. “I’m nervous about quitting my job.”

I’m risk averse too. Don’t quit your job. Work on your own business at night and weekends. Once it’s promising enough, you can quit. I’ve done that twice.

‘Being nervous shouldn’t stop you from starting a business.’ – 

2. “I tried before but kept losing interest.”

Doh. Any one of those businesses could have been what you wanted. Explore the ROOT of why you moved on.

‘Explore the ROOT of why you lose interest.’ – 

3. “But how will it scale?”

This phrase stops you from getting your first few customers. Keep it simple and easy for yourself.

‘Stop worrying about scale. Just start.’ – 

4. “Running a business takes too much time.”

Look for the processes you can automate or document parts of the business so you can hire someone. I used the death list theory where I documented all the parts of the business that would stop if I died and then made a checklist to remove myself from each one.

‘I used death list theory to automate my business.’ – 

5. “I need to do more research.”

The answer you are looking for isn’t out there. Can you guess where it is? Inside of you! Action!

‘Research shouldn’t kill your business.’ – 

6. “I’ve spent $1,000 and made $0 in profit.”

If I was a cop I’d give you a ticket. Stop spending. I’m glad you found this system.

‘I’ve spent $1k and made $0 in profit – NO.’ – 

7. “I need to A/B testing before I start selling.”

Focus on the macro over the micro. The macro is making sure you have a real business to grow vs “playing” business.

‘Focus on the macro over the micro.’ – 

8. “The code isn’t done.”

No person wants more code or technology, they all want solutions. Just focus on that.

‘People want solutions, not code.’ – 

9. “I realized they are not my ideal customer.”

Keep doing what’s working. If you have people paying you, go find more of them.

‘If you have people paying you, go find more of them.’ – 

10. ”I don’t have any good ideas.”

You do. End of story.

‘You have good ideas. End of story.’ – 

11. ”I have too many ideas.”

This is an excuse to avoid ever doing any of them. The point is to just start.

‘Stop over-thinking it. Just start.’ – 

12. “I’m not good at marketing.”

Marketing is easy when you have a product people want. Phase 3 covers extensively how to do marketing. Phase 2 will help make sure you have something people want.

‘Marketing is easy when people want your product.’ – 

13. “I don’t have any friends.”

The real point is not that you have friends but you are doing businesses that you have domain expertise in.

‘Don’t worry about your friends buying your product.’ – 

14. “I need a co-founder.”

Every business is fundamentally solving some problem. Focus on that manually vs. waiting more time to find that other unicorn of a person to solve your problems. It’ll be much easier to convince someone to join you with traction than without.

‘Don’t worry about finding a cofounder.’ – 

15. “Do I need an LLC, C Corp, or S Corp?”

Trick question. None of the above. Be a sole-proprietor and don’t worry about those formations UNTIL you’ve started generating some income. I’s a common and easy distractions most people get distracted by.

‘Worry about making money, not your business formation.’ – 

16. “This seems too gimmicky.”

When people start businesses, the EASIEST first customers are people you already have access too. If you are promoting something a) you don’t believe in or b) you’d feel bad getting those people to pay you, than you’re likely not working on the right thing. If you knew a great restaurant in town, wouldn’t you want to recommend it?

‘Create a business that has value. Nobody wants a gimmick.’ – 

It’s not that fears or excuses aren’t legitimate, everyone thinks they are a special snowflake. The key point when starting a business is to focus on validating the problem you are solving. Will people give you money for the service / product you are providing? That’s the bottom-line and everything that avoids doing that should be removed.

If you’re serious about starting a business and getting past these fears, I’m happy to help.

Noah Kagan is the founder at How to Make a $1,000 a Month Business and AppSumo. His experiences include:

  • Joining Facebook at employee #30
  • Joining Mint.com as employee #4
  • Loving tacos

Schedule a call with him and follow his personal thoughts here.

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