You’ve heard it time and time again — content is the future of marketing. And being the smart, savvy entrepreneur that you are, you respond tactically by writing blog posts, authoring whitepapers, and maybe even commissioning a few infographics.
You watch your analytics like a hawk, realizing something scary. Nothing is happening. After pouring out your heart and soul on Medium — or your company blog — your web traffic is still flatlining. You’re pissed off.
You’re also not alone.
Editor’s Note: This post originally appeared on Feld.com and has been re-published with permission. Love what you’re reading? Be sure to check out Brad Feld’s upcoming Clarity Live talk about the ‘Power of Startup Communities’ on Wednesday, July 9th. We’ll be opening up the waiting list, so stay tuned!
Recently, I wrote a post titled After Your First Big Success, What’s Next? The comment thread was powerful and fascinating, as was the direct email feedback I got, including the following note: Read More…
Founders are a rare breed. We’re sales machines, relentless hustlers, and wholeheartedly dedicated to making an impact in the world. At the end of the day, however, we’re human— not superhuman. We have finite hours in the day and often find ourselves walking a tightrope between our emotionally charged days and our equally demanding personal relationships.
Entrepreneurship is all consuming — we’re often tired and distracted. We’re perpetually in our own heads — which makes us terrible lovers. But with any ‘problem,’ there is a clear solution. Read More…
Hi, my name is Jeremy Schoemaker. Although you might know me better by my online moniker, ShoeMoney, or maybe you’ve visited my blog ShoeMoney.com.
- In 2007 I started a company called AuctionAds built around the eBay affiliate program. 3 months after launch the company had over 25,000 publishers producing over 2M/month in revenue. The company sold to MediaWhiz only 4 months after launch.
- In 2010 I was named Fast Company’s most influential person on the internet.
- In 2010 I launched my own online video training series called the ShoeMoney System. To date, the product has sold over 10M in revenue and now runs on autopilot on Udemy, Clickbank and other 3rd party outlets.
But where I have done really well is selling other people’s stuff.
To date I have sold over 50 million in gross product sales of other people’s products and services as an affiliate.
It’s hard to believe that some of today’s most valuable public companies began as scrappy, garage ventures. As big as we dream, founders rarely expect their companies to rank among the Fortune 500. Yet the Googles and the Apples of the world have done it.
What do today’s biggest tech ventures share in common?
This post was originally published on KISSmetrics.com by Chloe Mason Gray and has been republished with permission.
Recently, I was tasked with designing a marketing strategy for the launch of a new version of a product. Our main goal for the early stages of the launch was to get as many user signups as possible.
Looking for a little inspiration, I researched how other tech companies tackle user acquisition during product launches. I wanted to know: How do companies get users to share their products, either pre-launch, during beta or at the beginning of a public launch? Read More…
Nobody becomes an entrepreneur because it’s easy. What these business leaders share in common is that they’re driven by an unstoppable dream. It’s a life calling, not a career. We hold ourselves to relentlessly high standards, and when we fall, we fall hard.
Luckily, so many others have been there before.
In honor of Global Entrepreneurship Week, here are 23 lessons learned from some of Clarity’s top entrepreneurs.
Paths to success are long and winding. Actually, that’s an understatement. Some of the world’s top billionaires followed wild, crazy, and complex journeys to evolve past their humble beginnings – and land where they are today.
Funders and Founders analyzed all 1,426 of the world’s billionaires, segmenting out the 960 who were self-made. Their findings? 830 of these entrepreneurs generated their success from more than one business. Funders and Founders narrowed down their analysis to a group of 5 entrepreneurs, studying their paths closely.
This post originally appeared on AndrewChen.co
We’re bombarded with KPIs and an endless series of metrics to tell us how we’re doing.
But instead of using data to measure our progress, it’s much more likely that we get lost and start focusing on metrics that are easy to track but don’t mean anything.
For a SaaS business, there are a few core metrics that need your undivided attention. And the priority of these metrics shift as you grow. If you’ve only had paying customers for 2 months, it doesn’t make much sense to track lifetime value. But later on, lifetime value is essential.
I have spent my career running marketing organizations both large and small. Regardless of the size of the business, marketing serves a critical role.
But what type of organization does it better?
Marketing organizations at large corporations certainly have the budgets, resources and talent to win in the marketplace. But small, focused startups with their scrappy sensibility, their test and learn approach, coupled with growth hacking capabilities tend to seize and capitalize on opportunities quickly.
There are no bright lines, but in my view, each type of organization has a center of gravity that forms the basis of their strengths. Read More…