Shoemoney 2

Hi, my name is Jeremy Schoemaker. Although you might know me better by my online moniker, ShoeMoney, or maybe you’ve visited my blog ShoeMoney.com.

  • In 2007 I started a company called AuctionAds built around the eBay affiliate program. 3 months after launch the company had over 25,000 publishers producing over 2M/month in revenue. The company sold to MediaWhiz only 4 months after launch.
  • In 2010 I was named Fast Company’s most influential person on the internet.
  • In 2010 I launched my own online video training series called the ShoeMoney System. To date, the product has sold over 10M in revenue and now runs on autopilot on Udemy, Clickbank and other 3rd party outlets.

But where I have done really well is selling other people’s stuff.

To date I have sold over 50 million in gross product sales of other people’s products and services as an affiliate.

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Top Startups

It’s hard to believe that some of today’s most valuable public companies began as scrappy, garage ventures. As big as we dream, founders rarely expect their companies to rank among the Fortune 500. Yet the Googles and the Apples of the world have done it.

What do today’s biggest tech ventures share in common?

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Launch

This post was originally published on KISSmetrics.com by Chloe Mason Gray and has been republished with permission. 

Recently, I was tasked with designing a marketing strategy for the launch of a new version of a product. Our main goal for the early stages of the launch was to get as many user signups as possible.

Looking for a little inspiration, I researched how other tech companies tackle user acquisition during product launches. I wanted to know: How do companies get users to share their products, either pre-launch, during beta or at the beginning of a public launch? Read More…

Looking into the Sun

Nobody becomes an entrepreneur because it’s easy. What these business leaders share in common is that they’re driven by an unstoppable dream. It’s a life calling, not a career. We hold ourselves to relentlessly high standards, and when we fall, we fall hard.

Luckily, so many others have been there before.

In honor of Global Entrepreneurship Week, here are 23 lessons learned from some of Clarity’s top entrepreneurs.
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Self-Made Entrepreneurs

Paths to success are long and winding. Actually, that’s an understatement. Some of the world’s top billionaires followed wild, crazy, and complex journeys to evolve past their humble beginnings – and land where they are today.

Funders and Founders analyzed all 1,426 of the world’s billionaires, segmenting out the 960 who were self-made. Their findings? 830 of these entrepreneurs generated their success from more than one business. Funders and Founders narrowed down their analysis to a group of 5 entrepreneurs, studying their paths closely.

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This post originally appeared on AndrewChen.co

We’re bombarded with KPIs and an endless series of metrics to tell us how we’re doing.

But instead of using data to measure our progress, it’s much more likely that we get lost and start focusing on metrics that are easy to track but don’t mean anything.

For a SaaS business, there are a few core metrics that need your undivided attention. And the priority of these metrics shift as you grow. If you’ve only had paying customers for 2 months, it doesn’t make much sense to track lifetime value. But later on, lifetime value is essential.

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Cartoon-DayInTheLifeOf

I have spent my career running marketing organizations both large and small.  Regardless of the size of the business, marketing serves a critical role.

But what type of organization does it better?

Marketing organizations at large corporations certainly have the budgets, resources and talent to win in the marketplace. But small, focused startups with their scrappy sensibility, their test and learn approach, coupled with growth hacking capabilities tend to seize and capitalize on opportunities quickly.

There are no bright lines, but in my view, each type of organization has a center of gravity that forms the basis of their strengths. Read More…

Clarity Live, a new video q&a service that connect up-and-coming entrepreneurs with game-changing  business leaders, kicks off tomorrow (Thursday, May 22nd) with Eric Ries, author of The Lean Startup.

Starting Friday, we’ll be featuring sessions with some of the world’s most high-demand founders — covering topics like product development, crowdfunding, and fundraising.

If you see something that you like, feel free to RSVP by signing up for a Clarity Live subscription. Sessions are limited to 7 people, but don’t worry — if you see something that you love, and it’s full, you can always join the waitlist or access the session on demand.

We’re excited to announce our end of May lineup. Read More…

Jason Nazar

Over the last 7 years, Docstoc, an electronic document repository for financial and legal documents, has become a top resource for people looking to start small businesses.

Doctstoc’s founder, Jason Nazar grew the team to 50 people and led the company through a sale to Intuit in December 2013.

The sale generated buzz from virtually every tech journal – TechCrunch, Pando Daily, All Things D, and Forbes all covered the deal from Intuit’s perspective – that it was smart strategic planning for the Silicon Valley software giant to invest in such a valuable asset for small business owners.

What we wanted to see, however, was Nazar’s personal side to the story – what he learned from the acquisition experience and what advice he would provide to other entrepreneurs. Read More…

Macgyver

This post originally appeared on CrowdfundingHacks.com

Recently, I explained how Kittyo’s success was perfectly planned and that the project was funded even before it launched.

It worked.

Kittyo’s $30,000 Kickstarter goal was fully funded (100%) in only 45 minutes. They were 200% funded in just a few hours and just passed $200,000 with 19 days to go.

Today, we’re going to analyze exactly how Kittyo used what I call, “The MacGyver Trick” to raise $200,000 in two weeks and crush their Kickstarter goal. Read More…

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