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Recently, I explained how Kittyo’s success was perfectly planned and that the project was funded even before it launched.

It worked.

Kittyo’s $30,000 Kickstarter goal was fully funded (100%) in only 45 minutes. They were 200% funded in just a few hours and just passed $200,000 with 19 days to go.

Today, we’re going to analyze exactly how Kittyo used what I call, “The MacGyver Trick” to raise $200,000 in two weeks and crush their Kickstarter goal. Read More…


When I launched Clarity in 2012, I was driven by one mission — to impact the lives of a billion people by 2022. In two short years, Clarity grew to a community of more than 40,000 verified experts worldwide. To date, more than 200,000+ Clarity calls have been completed.

Today, I am excited to announce, in addition to offering 1-on-1 calls, a new subscription product call Clarity Live. Clarity Live is a video q&a service that connect up-and-coming entrepreneurs with game-changing  business leaders.

To help kick things off in a GLOBAL way, we’re hosting a special Clarity Live event on May 22nd with Eric Ries, author of The Lean Startup.  This event is in partnership with VIP VOIP and our goal is to bring 1000 people across 20 cities to participate virtually in this session.

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Crowdfunding Short

Crowdfunding is democratizing entrepreneurship.

Last December, a portal desktop computer – that anyone can assemble – called Kano raised $1.5 million on Kickstarter. In July 2014, Bug-A-Salt, a toy like shotgun that shoots salt blasts to kill insects, raised more than half-a-million on Indiegogo.

What these projects have in common is that consumers wanted them – and were willing to pay to have them developed from an entrepreneur’s imagination.

In the last 3 years, the crowdfunding economy has more than tripled to more than $5.1 billion.

But what’s hard to imagine is that this market is still in its infancy. The crowdfunding economy is about to undergo a dramatic shift. Keep reading to learn why. Read More…

Kansas Skyline

“To win big, I need to move to Silicon Valley.”

I’ve heard this over and over again from founders. But why? Silicon Valley might be a tech Mecca, but living costs are through the roof, housing is scarce, and competition is fierce. If you’re hitting the right fundamentals, you should be able to launch your startup anywhere — for instance, in Kansas City where startups are thriving and you can find the world’s best BBQ at a gas station



Recently, I judged a Kauffman-sponsored Lean Startup weekend and before announcing the winners, I asked how many thought their startup would be further along if they were living in Silicon Valley. The results were mixed: one-third said yes, one-third said no and the remaining just shuffled in their seats, waiting for me to simply announce the winners and stop pressing them for free market research.

So while the proverbial jury is still out, let me proffer at least five reasons why startup life may be better outside the iconic Silicon Valley.

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This post originally appeared on

In business school, I had an entrepreneurship class where the professor classified all people who’ve started companies as fools, and entrepreneurs as successful fools. Honestly, I’m not sure there’s a difference between the two.  With that in mind, I’ve been a fool and advised fools/entrepreneurs for nearly 15 years.

I’ve always enjoyed the process of helping people take their best shot at the foolish life, having lived both the highs (assembling Ikea furniture for new employees, finding product market fit, raising funds) and the lows (bankruptcy, disassembling said Ikea furniture, saying goodbye to my team).  Here’s a short list of things I’ve learned in that process.

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When we created Cole and Parker, my husband and I had been dating for just a few months, but even back then we knew that we both had a passion for entrepreneurship that went far beyond our colorful sock startup.

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Editor’s Note: Muse founder Kathryn Minshew epitomizes the term ‘badass.’ Determine to build a career based on purpose and to make her mark on the world, she launched Muse — a portal to help job seekers build careers that they love. Minshew and her team of amazing co-founders have built a site that attracts millions of monthly visitors. All the while, she has held her head high — and grown her company with unparalleled grace.  Read More…


There’s nothing a startup (or any company, really) needs quite as much as press. It brings in traffic and users/customers, social validation and legitimacy all at the same time. Those are things it’s hard to get enough of.

It’s taken me years of trial and error, the help of a lot of other really smart marketers, and tons of time playing with hacks and tweaking language and strategy to figure out what works across the board and boil it down to a repeatable process. So far it has worked to help my company and others get published in:

Time Magazine
The Guardian
and hundreds of smaller blogs/websites. Some are under NDAs, so I won’t be disclosing all of the details, but this process, if followed the way I spell it out below, should work well for you. Read More…


The entrepreneurial journey is full of twists, turns, ups and downs.  That’s why you need the support of trusted advisors.  Take these examples:

(1) The Accidental Founder

Renee is in early stage mode.  She has an “accidental business” – something that she happened upon as a result of her interest in helping people.   To her surprise and delight, what started as a hobby, helping people decorate their homes, has garnered a great deal of attention in the neighborhood. Read More…


My previous startup had a sales cycle problem.

We sold an enterprise product targeted at agencies and big consumer brands, and — while we could clearly articulate benefits — we could only point to an opaque, fuzzy ROI for the buyer during the sales process. As a result our sales cycle (including delightful hurdles like vendor approval that consumer web startups should thank their lucky stars they never have to deal with) could stretch for months.

“Never again,” I said to myself, and I set a goal: my next product would have a two week sales cycle. If I couldn’t get a user to convert from free to paid in fourteen days I’d move on and test if retention emails and down-the-road product upgrade notices would entice them back.
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