This guest post is by one of Clarity’s top experts, Sylvain Gauchet. When it comes to marketing your mobile application he has helped startups all over the world and has quite a bit of experience to show for it, including:
- Being an all-knowing jedi master of App Store Optimization (ASO)
- Co-Founding Apptamin who’ve helped hundreds of developers market their apps
- Created app videos for a range of big ticket startups like Booking.com, Chupa Mobile, Twitchat and many more
The idea of “build it and they will come” just doesn’t work, even in a crowded market. We see app developers still releasing apps without any (or not enough) feedback from customers or any real app marketing strategy. The result is your worst nightmare… not having the traction you hoped for.
It doesn’t have to be that way though. And if you’re an app developer you can get a lot of good tips from successful startups on how to build the right product and market your app. Read More…
Too many social media “marketers” are just trolling Facebook for ego-boosting likes. But you have a business to run. You want users and sales, not just fans.
Fred Perrotta can help. He’s a Clarity favorite because of the breadth of his online advertising experience:
- He worked at Google managing $16M+ in ad spend for clients including Rosetta Stone, Plenty of Fish, and Yext.
- As a startup marketing consultant, he ran ad campaigns of $50k+/month for early-stage, growth-focused startups like Airbnb, Udemy, and Lyft
- His e-commerce startup, Tortuga Backpacks, was named to Entrepreneur’s 100 Brilliant Companies list
In this featured post, Fred outlines the Facebook ad principles that he has used to drive 10,000+ signups/month for his clients. Read More…
The response we’ve received after putting out last week’s “Most Bossome” list has been overwhelming. Members love it… Experts who were chosen were excited to get some well-deserved recognition… It gave new experts something to shoot for and made them spice up their profiles to better display their bossomeness…
We joke. We kid. But when you make the Bossome list, it means you stand out over about 500 other experts who have applied. Our team goes through the painstaking task of looking at each profile and hand-selecting them. This isn’t an easy decision to make if you saw just how bossome the rest of our applicants are. Our staff gets pretty attached to certain ones who don’t make the final cut and there are sometimes differences of opinion – Arguments break out. Desks are flipped over. Egos are shattered. HR has to get involved. It gets pretty intense. The point is – it’s not just a random selection.
Knowing that, making the list gives you mad social cred. Sharing with your friends that you made the Most Bossome list is something you can brag about (if that’s your style), or at least you can print the list out and hang it on your refrigerator. So, that said, here’s this week’s most Bossome:
You’ve spent 12 months building the most wicked product on the planet. Now what?
Now, you need customers, revenue, and growth. So here’s the sequence most entrepreneurs follow:
Step 1: You launch a blog
Step 2: You launch your Facebook page
Step 3: You start promoting your writing to your fan community of 50
Then you wait. You’ve built it; why aren’t they coming?
You get pissed off. You hop in your car, go to the gym, or take a walk outside to take your mind off things. Then you see that big Coca Cola billboard with shiny, happy stock-photo people and blinding, bright colors — you can’t help but swoon. You’re craving Coca Cola’s fizzy goodness and wishing that Santa would bring you a $10 million paid advertising budget.
Life is tough. Life as an entrepreneur is tougher.
Your safety net is you. No health plan with 47 sick days. No paid vacation. No sabbatical after 10 years of mindbending effort.
Speaker and international business strategist, Dan Waldschmidt, knows all about it. He is one of Clarity’s most popular experts when it comes to business and sales strategy, and here are a few reasons why:
- The Wall Street Journal calls his blog, Edgy Conversations, one of the Top 7 sales blogs anywhere on the internet
- He got the usual entry-level job right out of college, but then he changed the sales process, earned millions of dollars for the company, and became CEO by the time he was 25
- He’s been profiled in Business Week, INC Magazine, BBC, Fox News, The Today Show, and Business Insider
From his journey, Dan has picked up a few lessons here and there to help him succeed and has decided to share some of the best tips with us today. Without further ado, let’s take a look at Dan’s 31 Business Lessons Every Entrepreneur Needs to Learn.
It’s Up to You if You’re Going to Make it
All you get is what you bring to the fight. And that fight get’s better every day you learn new lessons.
If you’ve already seen my profile on Clarity then you’ve probably watched the video of me explaining how I learned hard lessons about success — and made millions of dollars doing it. (If you haven’t you should do that now…)
Here are some of those lessons every entrepreneur (not just me) needs to learn:
It’s getting out of hand. Every day, we’re more and more blown away by the experts who sign up to offer their advice to our community at Clarity. Sure, we put them straight into the Search for you to easily find, but we knew we had to come up with a better way to let you know about the most notable experts as soon as they hit the market. We’ve found that when experts get too busy, they often raise their price, and the last thing we want is for you to miss out on savings. So…
Last week we sent out our ‘Marquis Experts of the Week’ to showcase five of our most impressive experts (not an easy decision) who signed up that week.
But we had a problem…
The word ‘Marquis’ didn’t do them justice. Our experts are better than that. So we changed the name to the “Most Inspiring Experts of the Week”. This was closer. But it still didn’t cut the mustard.
Our experts are awesome. The thing is, ‘Awesome’ is a tired, worn out word. Still not good enough.
‘Boss’ is a better word, and all the cool kids are using it, but it’s kind of thuggish. Not really our style.
Our team immediately consulted what any established, high-level, professional, dignified organization would reference – the Urban Dictionary – to find the perfect word to most precisely describe each week’s new experts:
We high-fived it out pretty hard when we found this. So now we have it, friends. Every week, you’ll receive “The Week’s Most Bossome Experts”. We hope you get a cosmic crapload of value out of these people- we know we have! If you missed last week’s bossomest, check them out here where we featured Ryan Holiday and Suli Breaks among a few others.
That said, without further ado, allow us to introduce this week’s Most Bossome Experts…
Poornima Vijayashanker was the inital engineer at Mint.com and was pinnacle in building out the product from scratch that eventually lead to the acquisition for $170M by Intuit. She decided to leave Mint and launch her own startup, BizeeBee, helping membership based businesses across the world grow their business. Recently she was awarded Inc Magazine’s 10 Women to Watch in Tech in 2013.
This week we talked to Poornima and she shared with us 4 amazing tips about:
- the biggest challenges in building product and marketing
- key advice that helped her startup BizeeBee
- the most important question when it comes to Lean Product Development
- the components of building a remote team
Oh Sh*t! There’s only a few weeks left until you launch your product to the world and you haven’t spent any time on PR. Now you know to get press, don’t pitch your product and you understand what PR agencies do – but you still have no clue what steps you need to take to make it all happen?!
Alan Weinkrantz is one of Clarity’s most knowledgeable experts when it comes to breaking down the overwhelming process of PR. What makes him so great?
- He continues to mentor/advise leading accelerators in the U.S., Israel, Palestine and Latin America
- He spoke at SXSW 2013, Google Israel, and Dad 2.0 Summit
- Has been mentioned for his advice in notable business forums like Forbes, San Antonio Business Journal and Good Morning America
The article below, by Alan Weinkrantz, shows how to hack your startup’s public relations initiative in five key steps.
Top reasons to call him…
Why we like him…
After dropping out of college at 19 to apprentice for the strategist and international bestselling author Robert Greene, Ryan went on to champion guerrilla media campaigns for the likes of Tucker Max and Dov Charney. His first book, Trust Me I’m Lying: Confessions of a Media Manipulator, was a Wall Street Journal bestseller.