Couple Holding Hands

I founded Frog2Prince, an online dating consultancy that helps people perfect their online dating profiles. You know what running a company and working with daters has taught me?

Well, finding is a date is not all that different than starting a business. Both require confidence, sticking your neck out, and being willing to fail.

Entrepreneurs are in a unique position. They work a lot and feel others don’t understand their bustling lifestyles. But ultimately, entrepreneurs want to find love like everybody else.

That’s why I’m here to help.

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Web

Caroline McCarthy consults for clients like Gawker Media, Mashery, and Social Media Week. In past lives, she was a journalist at CNET. Her experiences include:

  • Serving as managing editor for Google’s marketing insights journal, Think Quarterly, and industry partnerships manager for Google+.
  • Appearing as a commentator digital trends on TV and radio news ranging from NBC’s TODAY show to NPR’s Talk of the Nation.
  • Executing event and sponsorship strategies at SXSW, Social Media Week, Advertising Week, and the Sundance Film Festival.
  • Ranking on the Forbes top 30 under 30 list for media. 

Ah, startup PR. The uncertainty. As if it wasn’t difficult enough to get a functional product ready, there’s the added stress of making your work visible.

I’ve been on both sides of the table as a journalist for CNET and as a consultant. Here are the most common questions I’ll see.

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Looking into the Sun

Nobody becomes an entrepreneur because it’s easy. What these business leaders share in common is that they’re driven by an unstoppable dream. It’s a life calling, not a career. We hold ourselves to relentlessly high standards, and when we fall, we fall hard.

Luckily, so many others have been there before.

In honor of Global Entrepreneurship Week, here are 23 lessons learned from some of Clarity’s top entrepreneurs.
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Chris 1

I’ve had 15 jobs since I was 14 – a janitor at a school, guitar player, and a barista. I kept quitting because I’d get bored. So I started building companies.

I failed over and over. But I kept at it. And this year – six years after my first failure – I sold two companies in just a few short months.

  • The first was TaskBullet, a virtual assistant platform. I sold it for $10,000 to a guy who collects profitable hobby companies (“muses”). I sold the company because I was bored with it – but we’ll get to that story later.
  • The second was TOFU Marketing, an agency that I started and grew to employ 4 people. I sold the company to a Provo, Utah based agency called Fit Marketing. It was the best way to help my company scale.

The Opposite of a Starry-Eyed Success

When we think about exits, we imagine 9-figure buyouts from companies Facebook and Google. The truth is, 5-to-6 figure exits are happening for small business owners every day.

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Shoemoney 2

Hi, my name is Jeremy Schoemaker. Although you might know me better by my online moniker, ShoeMoney, or maybe you’ve visited my blog ShoeMoney.com.

  • In 2007 I started a company called AuctionAds built around the eBay affiliate program. 3 months after launch the company had over 25,000 publishers producing over 2M/month in revenue. The company sold to MediaWhiz only 4 months after launch.
  • In 2010 I was named Fast Company’s most influential person on the internet.
  • In 2010 I launched my own online video training series called the ShoeMoney System. To date, the product has sold over 10M in revenue and now runs on autopilot on Udemy, Clickbank and other 3rd party outlets.

But where I have done really well is selling other people’s stuff.

To date I have sold over 50 million in gross product sales of other people’s products and services as an affiliate.

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Volcano Jess 1

The daughter of FBI agents, Jess Pelaez was destined for a life of adventure.  As a volcano researcher, she’s been on expeditions to Hawaii, Peru, and Wyoming. The nonprofit entrepreneur has dodged cartel shootouts in Mexico, ridden the Mongol Derby horse race, and crashed an $8M remote-operated submersible into the bottom of the ocean.

Today, she and her co-founder (and husband) Carlos Pelaez are building Blueprint Earth, a California based nonprofit that helps scientists work collaboratively to replicate the world’s environment.

In today’s interview, she shares:

  • The power of execution – how far you can take can idea in just a few months
  • The experience of working with her husband as her co-founder
  • Why she’s tackling a scientific problem much bigger than herself
  • How she views her role as a woman in science and as a female nonprofit entrepreneur
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Clarity - Answers - iPhone - The Future of Reputation and Monetization

After 16 months of steady growth, we’re proving that the future of consulting looks a lot like Clarity.

For those who don’t know us, Clarity is a micro-consulting platform that enables the exchange of high-impact business advice, on demand, over the phone. There are currently over 20,000 experts on Clarity and over 30,000 calls have been completed to date.

Today we’re announcing one of the biggest releases we’ve made to Clarity since launching in May of 2012 and it starts with a new feature called Answers.

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email-marketing-header

I don’t know if you noticed, but marketers are in a tizzy: GMail’s new tabbed inbox has thrown everybody who does email marketing for a loop. GMail now automatically sorts incoming email into four categories (primary, social, updates, promotions), which makes everything that’s not marked primary a lot harder to find and less likely to be read — by about 25%, according to Tomasz Tunguz of Redpoint. And Tunguz points out that the GMail change is just one of two big changes underway. Look at how much of the action in web apps happens on mobile now: Read More…

panda

Whether you’re running a startup or leading an established company, getting your brand noticed in today’s increasingly “noisy” digital environment can be a challenge. Old marketing paradigms – which focus on traditional media buys and banner ads – simply don’t get the traction they used to, emphasizing the need for new promotional strategies.

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seanellis

Growth hacking is what happens when street smarts join forces with technology, operations, creativity, and revenue. The goal is to create a customer acquisition engine that essentially runs on autopilot.

That’s what you do. Here’s what you get:

If you move forward with a clear strategic vision:
A steady, sustainable, and robust user acquisition stream.

If you’re not smart about what you’re doing:
Shitstorm.

What’s amazing about growth hacking is that the concept is timeless. It’s a marketing practice with roots back to the earliest days of entrepreneurship.

That’s good news. In building your growth engine, you have hundreds of years of experience to draw from. Here are some of my favorite lessons that dating back as far as 300 years ago: Read More…

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