Mobile Phone

I wrote a very short introduction to the topic a little while ago. This time around we are going into further detail.

On-boarding is the very middle part of a “triptych” like user journey, centered within user acquisition and user optimization. Since it sits in the very middle it is a pivotal part that acts as a guide pole for customer optimization and lays the groundwork for business growth. Each of these 3 steps of the user journey do not exist in a vacuum of their own but rather build on the groundwork or achievements of the previous one. Read More…

Angie

It’s hard to believe that Women 2.0 is now more than 7 years old. In just a few short years, the concept has evolved from a ‘women in tech’ conference to a networking lifeline for female entrepreneurs from all over the world. The company has grown to feature a blog network, regular conferences, pitch events, monthly meet-ups, investor hangouts, and weekly live broadcasts. It’s the reason why so many female entrepreneurs feel empowered to pursue their dreams.

How did this media empire come to be? What role did online content play in bringing entrepreneurs together? Learn from the co-founder herself — now director of growth at Hackbright Academy, a coding school for women — Angie Chang.
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Windy

I have unwittingly made some bad decisions in my 28 years on this earth, but everyday I make better decisions. Reflecting on this, it is clear that making the right calls, large and small, requires certain prerequisites and a thoughtful decision-making process. These considerations are especially important in a startup, where you will never have perfect information when making a decision.

The success or failure of your startup results from nothing more than the series of small, medium and large decisions that you act on — make more right decisions than wrong decisions and your startup will succeed. In my experience, the best startup decisions have come when I’ve had certain prerequisites in place and have followed a thoughtful decision-making process.
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Brian Wong is one of the coolest entrepreneurs you’ll ever come across. He holds the record for being the youngest person (ever) to raise VC. He launched his tech career running publisher and tech partnerships for social news website Digg.com, where he grew the site’s mobile presence by launching the Digg Android mobile app.

In 2010, Brian founded Kiip, a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, and American Express, the company has raised $15.4 million in funding to date.

In 2013, we had the chance to interview Brian about his experiences raising VC and defining the Kiip brand. One year later, he’s another year wiser, and we’re ready to check in.

Here’s Brian’s story continued – how the youngest person to raise VC has refined Kiip’s focus, overcome his company’s greatest challenges, and built a clear path for his company’s growth. Read More…

PayPal Mafia

What are the chances that the world’s most successful leaders share the same roots?

Higher than what you would expect.

HubSpot recently researched the famous PayPal Mafia, a group of entrepreneurs and investors that emerged from PayPal’s $1.5 billion sale to eBay.  You may be surprised to learn that this close-knit group diverged to build some of the world’s biggest companies: YouTube, LinkedIn, Yelp, Tesla, and Square.

Apparently, the same thing happened with the NFL. Bill Walsh, head coach of the San Francisco 49ers, propelled the careers of football’s most talented players.

Lesson #1 of entrepreneurship is that success fuels success. Stay close to the people who inspire you — we never be able to prove the ‘friends effect,’ but we know that it is very, very real.
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Phone Call

A few years ago I lost $45k in one phone call. It still bugs me. And it happened for no good reason. I simply failed at winning over the right people, which stopped me from getting the deal done.

I’ve changed a few details in order to maintain confidentiality, but the lessons are the same.

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first12months_diamondcandle

 

If you had 18 months to make a million dollars, what would you do?

One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.

Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?

  • Winter built a $12M run rate in 18 months for his startup
  • He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand
  • Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months. Without further ado, let’s look at Justin’s secrets for building a million dollar e-commerce startup.


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Growth

Recently Justin Winter wrote an article on this blog with some tips on how he grew his e-commerce candle business to $1M in revenue.  It’s a great story from a guy who’s doing the right things!

In his final tip, he recommends that you “dive into conversion rate optimization and take note from the people already doing this right. No reinvention, just adaption and iteration will get you there.”

So, as Founder of WiderFunnel (where we’ve run thousands of A/B tests since 2007), I’m here to show you steps you can take to make his tip a reality.

Let’s look at an example of how this process worked for one SaaS startup, Expensify, and how you can do it too. Read More…

Mobile

While the focus of the press is on the over 1 million apps in both the App Store and Google Play and the crowdedness of the app market, I believe there’s still a market for app developers to make a good living and build a lasting business around mobile apps.

In fact, since starting the Mobile App Chat podcast I’ve had the privilege of interviewing over 100 entrepreneurs including Chris Barton (co-founder of Shazam), Paul Haddad (Tapbots), Lucy Zhang (Facebook Messenger), and many more.

Through these interviews, I’ve learned a lot about how to grow my app business and how anyone can get started building apps.
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Guy Hitting His Head

We all know content is king — that authentic and helpful blog posts, newsletters and updates on social channels are some of the best ways to gain visibility, increase brand loyalty and move toward your company’s goals.

Is this how you feel about writing yet ANOTHER blog post?

But what if you don’t have time to create original content? What if you’re too busy building a business, growing your team and making whatever product or service you offer the absolute best it can be?

Here are five ways to offer solid content for your online community without spending all your waking hours researching, writing and publishing.

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