Phone Call

A few years ago I lost $45k in one phone call. It still bugs me. And it happened for no good reason. I simply failed at winning over the right people, which stopped me from getting the deal done.

I’ve changed a few details in order to maintain confidentiality, but the lessons are the same.

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first12months_diamondcandle

 

If you had 18 months to make a million dollars, what would you do?

One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.

Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?

  • Winter built a $12M run rate in 18 months for his startup
  • He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand
  • Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months. Without further ado, let’s look at Justin’s secrets for building a million dollar e-commerce startup.


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Growth

Recently Justin Winter wrote an article on this blog with some tips on how he grew his e-commerce candle business to $1M in revenue.  It’s a great story from a guy who’s doing the right things!

In his final tip, he recommends that you “dive into conversion rate optimization and take note from the people already doing this right. No reinvention, just adaption and iteration will get you there.”

So, as Founder of WiderFunnel (where we’ve run thousands of A/B tests since 2007), I’m here to show you steps you can take to make his tip a reality.

Let’s look at an example of how this process worked for one SaaS startup, Expensify, and how you can do it too. Read More…

Mobile

While the focus of the press is on the over 1 million apps in both the App Store and Google Play and the crowdedness of the app market, I believe there’s still a market for app developers to make a good living and build a lasting business around mobile apps.

In fact, since starting the Mobile App Chat podcast I’ve had the privilege of interviewing over 100 entrepreneurs including Chris Barton (co-founder of Shazam), Paul Haddad (Tapbots), Lucy Zhang (Facebook Messenger), and many more.

Through these interviews, I’ve learned a lot about how to grow my app business and how anyone can get started building apps.
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Guy Hitting His Head

We all know content is king — that authentic and helpful blog posts, newsletters and updates on social channels are some of the best ways to gain visibility, increase brand loyalty and move toward your company’s goals.

Is this how you feel about writing yet ANOTHER blog post?

But what if you don’t have time to create original content? What if you’re too busy building a business, growing your team and making whatever product or service you offer the absolute best it can be?

Here are five ways to offer solid content for your online community without spending all your waking hours researching, writing and publishing.

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Noah

After starting How to Make a $1,000 a Month Business, I was shocked at the number of excuses people use to avoid getting started.

Knowing what you may face in the future will help you not make the same mistakes as others.

Here are the top 16 reasons:
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They say some of the greatest leaders are the most unexpected, which is this case for these seven people. They might not be household names, but they’ve made huge impacts on the world as we know it today. Read about seven modern day unexpected, unconventional leaders and discover what you can learn from each of them.

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Rahul2

Everyone has ideas. I get ideas by the dozen. When I’m in the shower, when I’m driving to work, when I’m at my desk reading an article. But that does not mean that all can be converted into million dollar businesses.

Ideas at their core are just ideas. They require solid research of the target market, a good strategy and a sound business plan, without which, ideas cannot go much further ahead.

In a lost but recently recovered interview, Steve talks about the disease that grips most people, which he explains is, “thinking that a really great idea is 90 percent of the work. The problem with that is that there is a tremendous amount of craftsmanship in between a great idea and a great product and as you evolve the great idea, it changes and grows. It never comes out as it starts.

So, how do you turn your mobile app idea into a winning one? Read on to learn five biggest mistakes that founders need to correct.
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Clarity - Two-Oh

With 2014 kicking off, we’re excited to announce Clarity 2.0 just in time to help you exceed any business goals you’ve set for the year! Clarity 2.0 is a complete redesign of our platform with the goal to deliver the best advisory board ever created.

Clarity started 2 years ago on January 4th, 2012.  Over the past 24 months we’ve launched 40+ features, recruited over 30,000+ experts and completed thousands of calls from around the world.   Read More…

rocketFor nearly two years now, I have been studying growth hacking. Not because I fancy myself one, in fact, on the contrary I know that I am not.

That’s what keeps me up at night. I made it to my own little top of the traditional marketing mountain (director of marketing for American Apparel, a controversial but publicly traded fashion retailer in 20 countries) only to find that a lot of my skills were on the very of being made obsolete.

So in the course of frantically trying to update my understand and prepare for the future of marketing, I undertook a crash course in growth hacking. I also wrote a book about this awakening called Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising.

I thought I’d give three quick quotes which I think exude the essence of this new science of marketing. Hopefully after reading them, you’ll be prepped for your own deep dive. Read More…

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