Growth

Recently Justin Winter wrote an article on this blog with some tips on how he grew his e-commerce candle business to $1M in revenue.  It’s a great story from a guy who’s doing the right things!

In his final tip, he recommends that you “dive into conversion rate optimization and take note from the people already doing this right. No reinvention, just adaption and iteration will get you there.”

So, as Founder of WiderFunnel (where we’ve run thousands of A/B tests since 2007), I’m here to show you steps you can take to make his tip a reality.

Let’s look at an example of how this process worked for one SaaS startup, Expensify, and how you can do it too. Read More…

Mobile

While the focus of the press is on the over 1 million apps in both the App Store and Google Play and the crowdedness of the app market, I believe there’s still a market for app developers to make a good living and build a lasting business around mobile apps.

In fact, since starting the Mobile App Chat podcast I’ve had the privilege of interviewing over 100 entrepreneurs including Chris Barton (co-founder of Shazam), Paul Haddad (Tapbots), Lucy Zhang (Facebook Messenger), and many more.

Through these interviews, I’ve learned a lot about how to grow my app business and how anyone can get started building apps.
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Guy Hitting His Head

We all know content is king — that authentic and helpful blog posts, newsletters and updates on social channels are some of the best ways to gain visibility, increase brand loyalty and move toward your company’s goals.

Is this how you feel about writing yet ANOTHER blog post?

But what if you don’t have time to create original content? What if you’re too busy building a business, growing your team and making whatever product or service you offer the absolute best it can be?

Here are five ways to offer solid content for your online community without spending all your waking hours researching, writing and publishing.

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Noah

After starting How to Make a $1,000 a Month Business, I was shocked at the number of excuses people use to avoid getting started.

Knowing what you may face in the future will help you not make the same mistakes as others.

Here are the top 16 reasons:
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They say some of the greatest leaders are the most unexpected, which is this case for these seven people. They might not be household names, but they’ve made huge impacts on the world as we know it today. Read about seven modern day unexpected, unconventional leaders and discover what you can learn from each of them.

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Rahul2

Everyone has ideas. I get ideas by the dozen. When I’m in the shower, when I’m driving to work, when I’m at my desk reading an article. But that does not mean that all can be converted into million dollar businesses.

Ideas at their core are just ideas. They require solid research of the target market, a good strategy and a sound business plan, without which, ideas cannot go much further ahead.

In a lost but recently recovered interview, Steve talks about the disease that grips most people, which he explains is, “thinking that a really great idea is 90 percent of the work. The problem with that is that there is a tremendous amount of craftsmanship in between a great idea and a great product and as you evolve the great idea, it changes and grows. It never comes out as it starts.

So, how do you turn your mobile app idea into a winning one? Read on to learn five biggest mistakes that founders need to correct.
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Clarity - Two-Oh

With 2014 kicking off, we’re excited to announce Clarity 2.0 just in time to help you exceed any business goals you’ve set for the year! Clarity 2.0 is a complete redesign of our platform with the goal to deliver the best advisory board ever created.

Clarity started 2 years ago on January 4th, 2012.  Over the past 24 months we’ve launched 40+ features, recruited over 30,000+ experts and completed thousands of calls from around the world.   Read More…

rocketFor nearly two years now, I have been studying growth hacking. Not because I fancy myself one, in fact, on the contrary I know that I am not.

That’s what keeps me up at night. I made it to my own little top of the traditional marketing mountain (director of marketing for American Apparel, a controversial but publicly traded fashion retailer in 20 countries) only to find that a lot of my skills were on the very of being made obsolete.

So in the course of frantically trying to update my understand and prepare for the future of marketing, I undertook a crash course in growth hacking. I also wrote a book about this awakening called Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising.

I thought I’d give three quick quotes which I think exude the essence of this new science of marketing. Hopefully after reading them, you’ll be prepped for your own deep dive. Read More…

BradFeld

I was a CEO once. In my first real company, Feld Technologies, there were two founders – me and Dave Jilk. I was President (we didn’t use the CEO title then, but as the President, I was the “chief executive officer”) and Dave was Vice President. As we grew, other people had different titles, but the two of us ran the business.

I’ve been told that I was a good CEO, but after about ten people I didn’t like the role of CEO. But we stayed after it and built a successful company that was consistently profitable and acquired by a public company in 1993 for a few million dollars.

The Acquisition

At the time it was acquired, we had 20 people. For the next nine months, I ran the consulting group of this public company. I reported to the two co-chairman and we quickly scaled up to 50 people in two offices. By the time we got to 50 people, I hated being the CEO of consulting group (I have no recollection what my title was, but again my role was the CEO role of this group).
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Poornima_Femgineer

A little over a year ago I was in a precarious position, the Series A Crunch was in full swing, and I was debating on how to proceed with my startup BizeeBee. I had initially bootstrapped the business with personal savings and taking some angel investment. All the proceeds went towards product development.

While we had been generating revenue for 2 years, we weren’t quite at break-even. I knew that we needed to build even more product and start spending money on marketing to get there.

Faced with the decision between of getting acqui-hired and throwing in the towel, I chose a third option: bootstrapping. Except this time the funds would not come from investors or myself but directly from customers!

This guide will walk you through everything that I learned.

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