We all know content is king — that authentic and helpful blog posts, newsletters and updates on social channels are some of the best ways to gain visibility, increase brand loyalty and move toward your company’s goals.
Is this how you feel about writing yet ANOTHER blog post?
But what if you don’t have time to create original content? What if you’re too busy building a business, growing your team and making whatever product or service you offer the absolute best it can be?
Here are five ways to offer solid content for your online community without spending all your waking hours researching, writing and publishing.
After starting How to Make a $1,000 a Month Business, I was shocked at the number of excuses people use to avoid getting started.
Knowing what you may face in the future will help you not make the same mistakes as others.
Here are the top 16 reasons:
They say some of the greatest leaders are the most unexpected, which is this case for these seven people. They might not be household names, but they’ve made huge impacts on the world as we know it today. Read about seven modern day unexpected, unconventional leaders and discover what you can learn from each of them.
Everyone has ideas. I get ideas by the dozen. When I’m in the shower, when I’m driving to work, when I’m at my desk reading an article. But that does not mean that all can be converted into million dollar businesses.
Ideas at their core are just ideas. They require solid research of the target market, a good strategy and a sound business plan, without which, ideas cannot go much further ahead.
In a lost but recently recovered interview, Steve talks about the disease that grips most people, which he explains is, “thinking that a really great idea is 90 percent of the work. The problem with that is that there is a tremendous amount of craftsmanship in between a great idea and a great product and as you evolve the great idea, it changes and grows. It never comes out as it starts.”
So, how do you turn your mobile app idea into a winning one? Read on to learn five biggest mistakes that founders need to correct.
With 2014 kicking off, we’re excited to announce Clarity 2.0 just in time to help you exceed any business goals you’ve set for the year! Clarity 2.0 is a complete redesign of our platform with the goal to deliver the best advisory board ever created.
Clarity started 2 years ago on January 4th, 2012. Over the past 24 months we’ve launched 40+ features, recruited over 30,000+ experts and completed thousands of calls from around the world. Read More…
For nearly two years now, I have been studying growth hacking. Not because I fancy myself one, in fact, on the contrary I know that I am not.
That’s what keeps me up at night. I made it to my own little top of the traditional marketing mountain (director of marketing for American Apparel, a controversial but publicly traded fashion retailer in 20 countries) only to find that a lot of my skills were on the very of being made obsolete.
So in the course of frantically trying to update my understand and prepare for the future of marketing, I undertook a crash course in growth hacking. I also wrote a book about this awakening called Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising.
I thought I’d give three quick quotes which I think exude the essence of this new science of marketing. Hopefully after reading them, you’ll be prepped for your own deep dive. Read More…
I was a CEO once. In my first real company, Feld Technologies, there were two founders – me and Dave Jilk. I was President (we didn’t use the CEO title then, but as the President, I was the “chief executive officer”) and Dave was Vice President. As we grew, other people had different titles, but the two of us ran the business.
I’ve been told that I was a good CEO, but after about ten people I didn’t like the role of CEO. But we stayed after it and built a successful company that was consistently profitable and acquired by a public company in 1993 for a few million dollars.
At the time it was acquired, we had 20 people. For the next nine months, I ran the consulting group of this public company. I reported to the two co-chairman and we quickly scaled up to 50 people in two offices. By the time we got to 50 people, I hated being the CEO of consulting group (I have no recollection what my title was, but again my role was the CEO role of this group).
A little over a year ago I was in a precarious position, the Series A Crunch was in full swing, and I was debating on how to proceed with my startup BizeeBee. I had initially bootstrapped the business with personal savings and taking some angel investment. All the proceeds went towards product development.
While we had been generating revenue for 2 years, we weren’t quite at break-even. I knew that we needed to build even more product and start spending money on marketing to get there.
Faced with the decision between of getting acqui-hired and throwing in the towel, I chose a third option: bootstrapping. Except this time the funds would not come from investors or myself but directly from customers!
This guide will walk you through everything that I learned.
There are a lot of cliches out there about organizational culture:
- Culture eats strategy for breakfast
- People leave the culture, not the company.
- Your culture is your most valuable competitive asset
And in 20 years of working with organizations as both an internal and external consultant, here’s what I’ve learned: those cliches are all true. They may overstate the case a bit (they are cliches, after all), but I have seen these points play out in real life time and time again. A company has very clear intentions and plans about how they will compete, or how they will attract and retain the best talent, yet their culture ends up incompatible with these plans in important ways, and in most cases it’s the culture that wins and the plans (and results) that lose.
What’s doubly frustrating is that before you hit this rough patch, your culture seemed to be cooking along just fine. You WERE attracting the best talent and you WERE beating the competitors. You had created the proverbial “cool” place to work. So what went wrong?
It’s hard to believe that 2014 is already here. For entrepreneurs, it’s a great time to take a jump and try something new. If you’re thinking about those much-anticipated next steps for your business, here’s some great reading material to guide you. In no particular order, here are Clarity’s top 11 posts from 2013.