Why Nobody’s Buying Your Stuff: Tips from ShoeMoney’s Jeremy Schoemaker

Shoemoney 2

Hi, my name is Jeremy Schoemaker. Although you might know me better by my online moniker, ShoeMoney, or maybe you’ve visited my blog ShoeMoney.com.

  • In 2007 I started a company called AuctionAds built around the eBay affiliate program. 3 months after launch the company had over 25,000 publishers producing over 2M/month in revenue. The company sold to MediaWhiz only 4 months after launch.
  • In 2010 I was named Fast Company’s most influential person on the internet.
  • In 2010 I launched my own online video training series called the ShoeMoney System. To date, the product has sold over 10M in revenue and now runs on autopilot on Udemy, Clickbank and other 3rd party outlets.

But where I have done really well is selling other people’s stuff.

To date I have sold over 50 million in gross product sales of other people’s products and services as an affiliate.

Affiliate marketing, for those who don’t know, is basically where you are a commission salesperson for various companies around the internet.

Jeremy 2

When you drive someone to the site and a goal is completed (filled out a form, sale is made) then you get a commission.

Affiliates operate on a much lower margin than the companies themselves so they actually have to sell the product better.

The funny thing is – the core building blocks on why I have been such a successful affiliate started way back in my late teens selling washers and dryers at Sears…

This was before Al Gore invented the internet. The exact same techniques that worked 20 year ago still work today… just adapted for the internet a little bit.

I get several requests a month from companies who want to hire me to consult with them about why their conversion rates are so bad on their website. They get so many visitors but nobody buys their products. Usually, I don’t even look at their site.

It boils down to 3 key things.

1. The 3 P’s

This is a 3 step process that is vital to make sales on your website or newsletter. (You do have a newsletter, don’t you??).

Pain – You have to make the customer feel pain. What they are missing out on? “Right now you are being ripped off because of X.”

Potential – What if there’s a product that did this?

Proof – “Jimmy Bob bought it and here’s what he had to say…”

2. Establishing Credibility

This is monumental. You have a great product or service. Awesome. So do all your competitors.

I have an amazing step by step walk through course on how to make money on the internet.
But so does some scumbag in Nigeria, who could give a crap about FTC compliance, that has a make money online product that guarantees that you will make a million dollars while you sleep. No work required.
How do I compete with that? I can’t.

So what do I do? I do what they can’t.

First off I give away one of my greatest video training series ever on making money online.

As soon as the user receives their login and password I follow up and thank you for your interest and give you social proof on why the system works.

Then I drip you content via email – establishing credibility pointing to all my speaking video’s, segments on TV shows, awards I have won, press mentions, and various other things.

I will also mix in more value added, eye-opening, content that will blow your mind.

Then I will sell you something and you will buy it because you feel like you owe me.

3) Features not results


A HUGE mistake companies make is going on forever about all the features of their product or service.

Yes, I know you are proud of what you built and all the bells and whistles it has, but wake up call: Nobody buys your product for what it actually is.

Consumers don’t care about your 100 innovative, game changing features.

People buy a product or service because they envision what it’s going to do for them.

As an example, let’s talk about a teeth whitening product. Which pitch are you more likely to be interested in?

“ACME white strips uses its patent pending technology to whiten your teeth by penetrating your gumline and working its way up. This revolutionary breakthrough in teeth whitening is made possible by a secret ingredient we discovered in the deep in the caverns of Africa.”

Or a simple:

“It’s time to feel better about yourself and have the teeth you have always dreamed about.”

My wife has at least a dozen appliances in our kitchen cupboards. Some still in the box. Some have been used once or twice in the last year. I am sure you know what I am talking about.

She purchased this product because she was sold on what it was going to do for her.

So those are my 3 keys to being a pro at selling your products or services online.

In closing, I know this might sound overwhelming, but honestly it’s not your fault. You are not a conversion expert.

You make a great product. Don’t let your business die because you’re dinking around in an area you are not familiar with.

Consult with an expert. Many people that talk with me see results immediately. Call me on Clarity and let’s talk. (See what I did there?).


 Jeremy Schoemaker, aka “Shoemoney,” is the CEO & Founder of blog ShoeMoney.com and the PAR Program, an automated email marketing solution. 

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Comments.

  • http://theryancox.com/ Ryan Cox

    brilliant

  • David Nault

    Well said and worth sharing.
    @venturebuilder

  • Terry A Davis

    I live in a reality as absurd as The Truman Show, or some related nonsense. It’s been like this forever.

  • Nino Sem

    cool

  • Debbie McGrath

    Thanks for sharing. We are launching an affiliate program at HR.com and hope our members can be as “profitable” and influential as you .

  • Scott Warren

    I just read this and made changes to my Kickstarter campaign

    “The Reading Room, Stories with Your Voice” http://kck.st/199xYmI

    I changed the title and the first few lines of text to better fix the “features not results” trap I feel into.

    Thank for posting.

  • Pingback: My Homepage

  • Rick Captain

    I had an interesting encounter with ShoeMoney. I purchased a relatively low-priced product through ShoeMoney.com and found myself automatically enrolled in a high priced course without my consent. Unfortunately, he had my credit card info because of the purchase. I was able to stop the rip-off, but it was a massive waste of my time. Be forewarned.

  • CasaGrupo

    Not all Nigerians are scumbags…

  • sadi

    love it. shoe was and always be my inspiration.

  • sadi

    good job shoe goo.gl/eFhZS3

  • Nexter Smith

    nice article, I feel like this is for me, have spend lot of time selling other peoples things but till now my sales are zero.