Tag Archives: brands

Making money and doing good… Oil and water? We don’t think so. Since Day 1, we have always believed that making money and doing good mix quite well.

Over the years businesses tend to use a very prescriptive formula for social responsibility, but there’s opportunity for greater partnerships. The infographic below takes a look at the new fundraising era of companies giving customers and employees the flexibility to make a difference in their communities while engaging with their businesses. Here are some of the highlights:


  • 30% of consumers plan to spend more on socially responsible companies next year
  • Online social giving has increased 10.7% from 2011 to 2012
  • Companies are moving toward for what works: crowdsourcing and social integration, cause-marketing with a strategic approach and skill-based volunteering
  • $50,000 was raised using Clarity for 65 different charities by offering advice to entrepreneurs and donating their proceeds (which translates to over 2000 calls)

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