Tag Archives: growth hacking


This post was originally published on KISSmetrics.com by Chloe Mason Gray and has been republished with permission. 

Recently, I was tasked with designing a marketing strategy for the launch of a new version of a product. Our main goal for the early stages of the launch was to get as many user signups as possible.

Looking for a little inspiration, I researched how other tech companies tackle user acquisition during product launches. I wanted to know: How do companies get users to share their products, either pre-launch, during beta or at the beginning of a public launch? Read More…



If you had 18 months to make a million dollars, what would you do?

One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.

Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?

  • Winter built a $12M run rate in 18 months for his startup
  • He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand
  • Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months. Without further ado, let’s look at Justin’s secrets for building a million dollar e-commerce startup.

Read More…

rocketFor nearly two years now, I have been studying growth hacking. Not because I fancy myself one, in fact, on the contrary I know that I am not.

That’s what keeps me up at night. I made it to my own little top of the traditional marketing mountain (director of marketing for American Apparel, a controversial but publicly traded fashion retailer in 20 countries) only to find that a lot of my skills were on the very of being made obsolete.

So in the course of frantically trying to update my understand and prepare for the future of marketing, I undertook a crash course in growth hacking. I also wrote a book about this awakening called Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising.

I thought I’d give three quick quotes which I think exude the essence of this new science of marketing. Hopefully after reading them, you’ll be prepped for your own deep dive. Read More…


Growth hacking is what happens when street smarts join forces with technology, operations, creativity, and revenue. The goal is to create a customer acquisition engine that essentially runs on autopilot.

That’s what you do. Here’s what you get:

If you move forward with a clear strategic vision:
A steady, sustainable, and robust user acquisition stream.

If you’re not smart about what you’re doing:

What’s amazing about growth hacking is that the concept is timeless. It’s a marketing practice with roots back to the earliest days of entrepreneurship.

That’s good news. In building your growth engine, you have hundreds of years of experience to draw from. Here are some of my favorite lessons that dating back as far as 300 years ago: Read More…


Just about everything you’ve done in marketing in your early and lean startup stages was a warm-up.

Really? Yes.

Marketing takes a whole new direction once you’re scaling-up, and that means a lot more than Growth Hacking. Maybe Growth Hacking got you there, but it’s not sufficient to propel you further, so how do you bridge the relationship between Growth Hacking and Growth Marketing?

Marketing has always been about a set of integrated approaches, and it will always be. It’s called the Marketing Mix. The components of that mix evolve over time, and the priorities are different for each company, but Growth Hacking is one of those new components, so welcome it to the Mix. Read More…

Trying to grow your startup to the next level? This infographic from Digital Telepathy shows you how to design for viral growth. Steal tips from experts like Instagram, Quora and Dropbox.

Improve invite conversions by: testing delivery format and testing incentives. [Tweet This]

Design elements that encourage repeat visits: notifications, engagement, and news. [Tweet This]

Make your startup easy to share with: embeddable content, forwarding, and cross-posting. [Tweet This]


How are you encouraging viral growth? Tell us below!