Tag Archives: jason cohen

spend-money-scrabble

Whether you’ve raised a few million or you’ve bootstrapped your way into business, your responsibility as a founder is to leverage your company’s resources for maximum gains.

A mediocre founder spends money to maintain the status quo. A smart founder knows that every dollar coming out of their pocket needs to be justified by a healthy ROI.

While the reality is a little more complex than “you gotta spend money to make money”, these five investments have proven themselves to have high returns in the short and long-term for growing businesses.

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Jason previously founded Smart Bear Software and co-founded ITWatchdogs, both of which were bootstrapped to profitability, grew to millions in revenue, and were sold. He is a mentor at Capital Factory (like TechStars or Y-Combinator in Austin) and the co-host of OnStartups Answers along with Dharmesh Shah. Jason podcasts and blogs about startups and marketing on A Smart Bear and also has recently co-founded his newest startup WP Engine.

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