Tag Archives: measuring ROI


Delight is a force of nature. It’s using an iPad for the first time. It’s getting a handwritten card from a Zappos employee. It’s seeing Red Bull’s Felix Baumgartner jump from the edge of space.

Delight strikes a chord with our humanity. It’s memorable, emotional, and powerful in building long-term relationships with your customers that directly impact ROI.

The problem is, few brands get it right. They take shortcuts or neglect delightful experiences altogether. Here are the steps you need to take to cultivate a truly meaningful brand experience.

Read More…