Tag Archives: optimization

a:bMost of your A/B tests are a complete waste of time.

That’s right, they don’t do you any good.

Why? Well, picking random tests seldom leads to fantastic results.

And this comes from what KINDs of tests you’re doing.

With A/B testing and optimization, most people think of headlines, button colors, and layouts. And in the process, we completely miss a much more important kind of testing. Read More…