Tag Archives: women founders advice


Half the battle of a start-up is simply getting started, but once you have an idea and a team, there comes another hurdle: finding the right product-market fit.

The quest to product-market fit or ‘PMF’ is often filled with false positives, failed features, and trying to figure out the fastest possible way to generate revenue.

But what does that look like in real life? How do you measure your path to PMF? How do you validate along the way? These are questions that I hear time and time again from entrepreneurs, so I thought it was high time to share the lessons that we learned (the hands-on way) at ConsumerBell on our journey to PMF.

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Women have been dominating the headlines for the last weeks. From debates about women ‘leaning in’ in the workplace, to new research that shows that women are leaving their mark on the tech scene – women’s issues are having their time in the light.

So why all the fuss about the ladies? Because we are the next billion.

The next billion of consumers, the next billion of markets (the emerging markets), and the next billion of products. In short, women are poised to transform economies worldwide for generations to come.

Today, I want to talk to you about the innovators. The women changing the face of the tech startup industry right before our eyes. And I have one question to ask you…Are you ready for us?

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