You’ve heard it time and time again — content is the future of marketing. And being the smart, savvy entrepreneur that you are, you respond tactically by writing blog posts, authoring whitepapers, and maybe even commissioning a few infographics.
You watch your analytics like a hawk, realizing something scary. Nothing is happening. After pouring out your heart and soul on Medium — or your company blog — your web traffic is still flatlining. You’re pissed off.
You’re also not alone.
Entrepreneurs face this pain point over and over. Content marketing, as a concept, seems so simple at face value. But when you start to get into things, you realize that there is much more happening beneath the surface.
You need analytics. You need creativity. You need your left and right brains. The following infographic from Salesforce and Kapost illuminates this dynamic beautifully. Demystify content marketing by embracing the art and science.
Want to learn more? Get in touch with a content marketing expert on Clarity.